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NAW Controls

NinjaCaseStudies_NAW

Industry

B2B (Wholesale)

Challenge

Develop a modern, user-friendly website to replace their outdated custom site and enable online ordering for customers.

Results

Launched a modern eCommerce platform that aligns with NAW Controls' brand, offering a more professional and engaging digital presence.

Software

Web Ninja Webstore, Tencia

www.nawcontrols.com.au
Screenshot 2025-04-11 at 1.43.24 PM

Company Overview

Founded in 1990 in a small home office in Macleod, Melbourne, NAW Controls has grown into a leading distributor in the Australian electrical industry. From a small warehouse in Greensborough, they have expanded to a state-of-the-art warehouse and office facility in Thomastown, Victoria. NAW Controls prides itself on building strong relationships with suppliers, contributing to a robust and thriving business. With 44 employees and a national distribution network, NAW Controls continues to innovate, offering high-quality products like the rapidly expanding Eureka range to the manufacturing, construction, and OEM industries.

The Challenge

  • Develop a modern, user-friendly website to replace their outdated custom site and enable online ordering for customers.
  • Improve sales process efficiencies through seamless integration between the webstore and Tencia, their accounting and inventory management system.

The Solution

  • Implemented a custom-designed template integrated with Tencia, allowing for automatic updates of product information and seamless import of web orders.
  • Deployed customer-centric modules to enhance the user experience, including Back Orders display, Favourites, Featured Products, Purchase Orders, Related Products, and Special Products—ensuring customers have access to the most relevant information.
  • Introduced intuitive ordering tools like Order Templates, Quick Order, Quotes, Reorder from Previous Orders, Express Search, and Invoice display/payment to streamline the purchasing process.
  • Added 'Ninja Pay,' a PCI-compliant payment gateway, allowing NAW Controls to process secure online payments efficiently.

The Results

  • Launched a modern eCommerce platform that aligns with NAW Controls' brand, offering a more professional and engaging digital presence.
  • Enabled online ordering, providing customers with an easier way to place orders directly through the website.
  • Integration with Tencia allows NAW Controls staff to manage web content directly from Tencia, while online orders sync with Tencia for faster order processing and shipment.

Conclusion

The integration of Web Ninja’s B2B platform with Tencia has transformed NAW Controls’ digital capabilities, offering customers a seamless online ordering experience and streamlining internal operations. This modern eCommerce solution not only enhances customer satisfaction but also strengthens NAW Controls' position as a competitive player in the Australian electrical industry, ready to meet evolving customer needs and market demands.

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