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Peacock Bros NZ

NinjaCaseStudies_PeacockBros

Industry

B2B (Wholesale)

Challenge

Needed an updated B2B-focused website with a seamless user experience for their diverse client base.

Results

Launched an intuitive, functional website that has enhanced the purchasing experience for Peacock’s customers.

Software

MYOB Acumatica

www.customer.com
Screenshot 2025-04-10 at 4.32.08 PM

Company Overview

Founded in 1888 by brothers Ernest and Charles Peacock in Melbourne, Peacock Bros. began as a small general printing business. Over time, the company built a reputation for quality and exceptional service, evolving into a leading provider of printed labels, tags, thermal printers, and supply chain solutions. In 2002, they expanded into Auckland, New Zealand,  becoming one of ANZ's largest providers in enterprise mobility and supply chain solutions.

The Challenge

  • Needed an updated B2B-focused website with a seamless user experience for their diverse client base.
  • Required integration with MYOB Acumatica to automate inventory updates, removing the need for manual entry of orders.
  • Sought a solution that could scale and evolve with their growing operational needs.

The Solution

  • Collaborated with Peacock’s in-house marketing and Web Ninja’s project management teams to map out a comprehensive integration plan, prioritising ease-of-use, self-service, and scalability.
  • Created custom product layouts to display industry-specific information tailored to the needs of Peacock’s clients.
  • Implemented a structured review and feedback loop, guided by Peacock’s vision, to ensure the system met both user experience and administrative requirements.

The Results

  • Launched an intuitive, functional website that has enhanced the purchasing experience for Peacock’s customers.
  • Achieved efficient, automated order processing with MYOB Acumatica, reducing manual work and improving order accuracy.
  • Delivered a scalable platform that supports Peacock’s business growth and reinforces their market leadership in ANZ.

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