The Challenges
- Launch a new retail-only website separate from the existing Web Ninja B2B (wholesale) platform.
- Integrate the new retail site with Jiwa for seamless product information updates.
- Leverage Shopify’s user-friendly B2C features and customisable themes for an engaging customer experience.
- Limited internal expertise with Shopify.
The Solution
- Utilised Web Ninja’s Shopify site creation team to build a customised retail site using a standard Shopify theme, tailored to Cafe Lighting & Living’s brand identity.
- Implemented Web Ninja’s advanced Shopify-Jiwa integration to automate the syncing of product data, including product names, descriptions, prices, categories, weights, tags, vendor details, and product group assignments.
- Enabled efficient management of product listings and updates through seamless data flow between Jiwa and Shopify.
The Results
- Successfully launched a new Shopify-based retail website that caters exclusively to retail customers, while maintaining the existing Web Ninja B2B platform for wholesale clients.
- Streamlined product updates from Jiwa to Shopify, allowing the team to easily manage product visibility on the retail website.
- Freed up staff time and resources, enabling them to focus on enhancing customer experience and expanding their product offerings.
Conclusion
The integration of Shopify with Jiwa through Web Ninja’s advanced connector has empowered Cafe Lighting & Living to effectively manage two distinct online channels: a retail-focused Shopify store and a B2B platform. This streamlined approach has not only enhanced operational efficiency but also allowed the company to deliver a tailored shopping experience to both their retail and wholesale customers, ensuring continued growth and success in the competitive homewares market.
